Taking the human approach to digital marketing working with Makeup freelancers and beauty businesses

My story

Before entering the world of marketing I was a freelance makeup artist and I found myself fighting to gain clients with no idea how I could actually do what I love full time. If I’m being 100% honest, I always thought being a freelancer was always going to just be a side hustle and nothing more.

I always had an interest in the power of social media so I decided to start learning about marketing and get a job in digital marketing, as well as developing my freelance career. Fast forward 5 years, I now teach digital marketing, as well as previously being a digital marketing manager. I have worked with a range of businesses giving me the skill set needed to help others succeed within their business.

During my time as a Digital Marketing Manger, I took the skills I learnt and started applying them to my own freelance business and before I knew it, I was getting more clients – my freelance business was growing!

I soon realised that having gained experience as a digital marketing manger and applying what I knew to my freelance business, I could help others do what they love full time!

The only reason why I was getting more clients as a freelancer was because I finally understood digital marketing for my brand. Digital Marketing is conveyed so complicated but it really doesn’t have to be.

Marketing is all about building human connections and being where your audience is. I understand how scary marketing can be (trust me, I was the same) but it can be simplified. That is why I choose to work with other makeup artists and creatives because I can 100% relate. It all comes down to gaining clarity and understanding how digital marketing can really help your business.

bridal makeup
becoming a makeup artist

My mission

I’m a stronger believer that digital marketing is all about the human connection, using content that truly connects with your audience.

 My goal is to help makeup artists and beauty businesses grow through the power of digital marketing and really connect with their core audience. I understand as a freelancer that maybe you enjoy implementing social media strategies or understand your audience but you’re just not sure what else you can do to attract more business. That is why I offer the services I do. 

Follow on Instagram

So a few days ago I launched my new online course “Instagram Kickstarter” which is a course dedicated in helping makeup artists and beauty creatives learn how to use Instagram to get more followers, reach more potential clients to get booked up and most importantly make more money. 
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I got asked a few questions regarding the course and the main appearing question was why...Why create the course...why use Instagram to grow a business...so thought I’d create a little post answering the appearing questions I got. 
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I created this course with a mindset of the things I struggled with when starting Instagram and starting out as a makeup artist and the things I wish someone taught me about marketing my business through Instagram. This was one of the main reasons why I created the course as being a makeup artist before going down the marketing career path, I just did things without even realising why. I posted on Facebook and Instagram once a  day (without evening using the right hashtags for one) but wasn’t sure why or how I could do more. I got into such a habit about waiting for clients to find me and not maximising the clients I had to actually make being freelance makeup artist full time. 
The reasons behind why I think makeup artists and beauty creatives should focus on Instagram is for many reasons such as location tagging, relationship building but the two main reasons...
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1 - Instagram is a visual app. If your demonstrating your skills what better way to showcase your talent and services than showing visual examples of your work. 
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2 - The right demographic, Instagram appeals to a huge demographic and Instagram is known for being the main social media app when it comes to beauty so what better way to find your ideal clients when an app already attracts your dream client for you? I hope this helps explain the power of this app for beauty creatives and why Instagram can be beneficial for your business 🥰

If you are interested in joining the Instagram Kickstarter course or would like more information please head over to the link in the bio 😌💗
So a few days ago I launched my new online course “Instagram Kickstarter” which is a course dedicated in helping makeup artists and beauty creatives learn how to use Instagram to get more followers, reach more potential clients to get booked up and most importantly make more money. _ _ I got asked a few questions regarding the course and the main appearing question was why...Why create the course...why use Instagram to grow a business...so thought I’d create a little post answering the appearing questions I got. _ _ I created this course with a mindset of the things I struggled with when starting Instagram and starting out as a makeup artist and the things I wish someone taught me about marketing my business through Instagram. This was one of the main reasons why I created the course as being a makeup artist before going down the marketing career path, I just did things without even realising why. I posted on Facebook and Instagram once a day (without evening using the right hashtags for one) but wasn’t sure why or how I could do more. I got into such a habit about waiting for clients to find me and not maximising the clients I had to actually make being freelance makeup artist full time. The reasons behind why I think makeup artists and beauty creatives should focus on Instagram is for many reasons such as location tagging, relationship building but the two main reasons... _ _ 1 - Instagram is a visual app. If your demonstrating your skills what better way to showcase your talent and services than showing visual examples of your work. _ _ 2 - The right demographic, Instagram appeals to a huge demographic and Instagram is known for being the main social media app when it comes to beauty so what better way to find your ideal clients when an app already attracts your dream client for you? I hope this helps explain the power of this app for beauty creatives and why Instagram can be beneficial for your business 🥰 If you are interested in joining the Instagram Kickstarter course or would like more information please head over to the link in the bio 😌💗
So excited to announce my new course Instagram Kickstarter! This has been such a long time coming and it’s finally here! -
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Imagine… ♥  You had your dream clients reaching out months in advance to be booked up with you. ♥  You only said yes to doing the services you loved and no to everything else. ♥  Waking up everyday, simply doing what you love.

And making amazing money…

ALL, BY SPENDING LESS THAN AN HOUR A DAY ON YOUR INSTAGRAM PAGE.
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I wanted to create a course in which gave makeup artists and beauty creatives the knowledge to market their business to reach more dream clients and grow a following through Instagram. When I started out doing makeup freelancing, I wish someone told me the ways I could grow my business to skip all the trial and errors and the mistakes I was making. Whilst I was creating this course I wanted to include everything you would need to know to utilise Instagram as a makeup artist or beauty creative as when looking around when I started for marketing help in the beauty industry, there really wasn’t much guidance! 
So...What even is Instagram Kickstarter?
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Instagram Kickstarter is an online video program which gets updated regularly with latest videos, advice, resources that teaches makeup artists and beauty creatives exactly how to share what they do on Instagram so that they can attract more of the right kind of clients which leads to loving their job and making more money! 
If you’re interested in learning more about this course or ready to take your business to the next level then head over to the link in the bio 🥰💗 •
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#makeupandhairbyme #makeupartist #mualife #freelancemakeupartist #freelancerlife #myownboss #selfemployed #makeupworkshop #socialmediamarketing #mycreativebusiness #smallandmightybusiness #muasfeaturing #londonmakeupartist #entrepreneurlife #makeupmasterclass #100daysofmakeupchallenge #underratedmua #beyourownboss #clientmakeup #lashartistry #bloggerstribe #makeupartist #discover_muas #beautytherapist #fiercesociety #freelancemua #makeupblogger #makeuplover #bridalmakeupartist #beautytherapy #shimycatsmua
So excited to announce my new course Instagram Kickstarter! This has been such a long time coming and it’s finally here! - - Imagine… ♥ You had your dream clients reaching out months in advance to be booked up with you. ♥ You only said yes to doing the services you loved and no to everything else. ♥ Waking up everyday, simply doing what you love. And making amazing money… ALL, BY SPENDING LESS THAN AN HOUR A DAY ON YOUR INSTAGRAM PAGE. - - I wanted to create a course in which gave makeup artists and beauty creatives the knowledge to market their business to reach more dream clients and grow a following through Instagram. When I started out doing makeup freelancing, I wish someone told me the ways I could grow my business to skip all the trial and errors and the mistakes I was making. Whilst I was creating this course I wanted to include everything you would need to know to utilise Instagram as a makeup artist or beauty creative as when looking around when I started for marketing help in the beauty industry, there really wasn’t much guidance! So...What even is Instagram Kickstarter? - - Instagram Kickstarter is an online video program which gets updated regularly with latest videos, advice, resources that teaches makeup artists and beauty creatives exactly how to share what they do on Instagram so that they can attract more of the right kind of clients which leads to loving their job and making more money! If you’re interested in learning more about this course or ready to take your business to the next level then head over to the link in the bio 🥰💗 • • #makeupandhairbyme #makeupartist #mualife #freelancemakeupartist #freelancerlife #myownboss #selfemployed #makeupworkshop #socialmediamarketing #mycreativebusiness #smallandmightybusiness #muasfeaturing #londonmakeupartist #entrepreneurlife #makeupmasterclass #100daysofmakeupchallenge #underratedmua #beyourownboss #clientmakeup #lashartistry #bloggerstribe #makeupartist #discover_muas #beautytherapist #fiercesociety #freelancemua #makeupblogger #makeuplover #bridalmakeupartist #beautytherapy #shimycatsmua
So last week myself and Matthew won a #blogosphere awards. I can not describe the feeling of pure pride and proudness this brought into our lives. 
Having worked hard to grow as a ‘influencer’ across different sectors from beauty to LGBT related content all whilst growing a business as a makeup artist it feels amazing to have this award to demonstrate my achievements and success so far online. That is why I started this business in the first place, to help other makeup artists and beauty creatives to level up their brands online presence through digital marketing. My business goal has always been to educate and share what I know from my profession marketing background and owning my own freelance makeup artist business/gaining a following online as I truly believe everyone deserves success 🙌

So if you’re ready to learn how to grow your business as a makeup artist or beauty creative/influencer then head over to my bio to download my free masterclass in how to gain more clients to your business 🥰🔥
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#makeupandhairbyme #makeupartist #mualife #freelancemakeupartist #freelancerlife #myownboss #selfemployed #makeupworkshop #socialmediamarketing #mycreativebusiness #smallandmightybusiness #muasfeaturing #londonmakeupartist #entrepreneurlife #makeupmasterclass #sidehustle #underratedmua #beyourownboss #clientmakeup #lashartistry #bloggerstribe #makeupartist #discover_muas #beautytherapist #londonblogger #freelancemua #makeupblogger #makeuplover #bridalmakeupartist #beautytherapy #makeupblogger
So last week myself and Matthew won a #blogosphere awards. I can not describe the feeling of pure pride and proudness this brought into our lives. Having worked hard to grow as a ‘influencer’ across different sectors from beauty to LGBT related content all whilst growing a business as a makeup artist it feels amazing to have this award to demonstrate my achievements and success so far online. That is why I started this business in the first place, to help other makeup artists and beauty creatives to level up their brands online presence through digital marketing. My business goal has always been to educate and share what I know from my profession marketing background and owning my own freelance makeup artist business/gaining a following online as I truly believe everyone deserves success 🙌 So if you’re ready to learn how to grow your business as a makeup artist or beauty creative/influencer then head over to my bio to download my free masterclass in how to gain more clients to your business 🥰🔥 • • #makeupandhairbyme #makeupartist #mualife #freelancemakeupartist #freelancerlife #myownboss #selfemployed #makeupworkshop #socialmediamarketing #mycreativebusiness #smallandmightybusiness #muasfeaturing #londonmakeupartist #entrepreneurlife #makeupmasterclass #sidehustle #underratedmua #beyourownboss #clientmakeup #lashartistry #bloggerstribe #makeupartist #discover_muas #beautytherapist #londonblogger #freelancemua #makeupblogger #makeuplover #bridalmakeupartist #beautytherapy #makeupblogger